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The Hoard / B2C SaaS

framer.com landing page review.

Goblin scored framer.com 4.3/10 across twelve conversion dimensions on 28 Sep, 2026.

Goblin's Score

4.3

Out Of 10

"Framer knows what it is—a design agent platform—but buries the specifics under layers of flashy demos and vague marketing speak when it should lead with concrete outcomes."

framer.com

/

28 Sep, 2026

Full Report

7/10

Hero clarity

Hero says 'design agent for every step from idea to launch' but doesn't explain what a design agent actually does or who needs it.

What You Got Right

  • Clear headline that names the product and its category.

    • What's Wrong

  • Subheadline is missing—no explanation of what 'design agent' means or what outcome users get.
  • CTA is duplicated ('Get started for free' appears twice) creating visual noise and confusion about the primary action.

    • 5/10

    CTA prominence

    Two identical 'Get started for free' buttons side by side dilute focus; unclear which one is primary or if they differ.

    What You Got Right

  • CTA label is action-oriented and includes pricing tier (free).

    • What's Wrong

  • Duplicate CTAs ('Get started for free' appears twice in hero, plus variations elsewhere) create decision paralysis.
  • 'Download app' is tertiary and breaks the flow—not clear if it's needed to start or just an option.

    • 4/10

    Value prop specificity

    Value prop relies on 'design agent' jargon instead of naming what visitors get: faster sites, better designs, or fewer tools.

    What's Wrong

  • 'Design agent for every step from idea to launch' is abstract—doesn't say what the agent does or what outcome matters.
  • No quantified benefit: no speed claim, cost saving, or quality metric. Just aspirational language.

    • 3/10

    Trust signals

    Goblin sees logos and customer names in the page (Miro, Perplexity, Zapier) but they're buried below the fold and unlabeled.

    What's Wrong

  • Customer logos appear only in 'Shipped with Framer' section far down page—not visible above fold.
  • No user count, testimonial quote, or named user visible above fold; only a generic 'Meet our customers' link.

    • 3/10

    Copy concreteness

    Copy is thick with marketing buzz—'professional design agent,' 'works alongside you'—and thin on specifics: no timelines, no feature names, no outcomes.

    What's Wrong

  • Phrases like 'A professional design agent, native to the canvas' describe nothing; what does it *do*?
  • No numbers, no concrete examples: no mention of speed, cost, or actual capabilities (e.g., 'generates 5 layout options in 10 seconds').

    • 2/10

    Social proof depth

    Miro, Perplexity, Zapier, Mixpanel are named but stripped of context—no titles, no quotes, no metrics, just logos and a 'Read story' link.

    What's Wrong

  • Customer section titled 'Trusted by teams shipping big sites' with no statement of what they shipped, how many users, or what Framer enabled.
  • 'Read story' links exist but copy doesn't name why each customer matters or what they built.

    • 2/10

    Objection handling

    Page avoids saying why users should trust AI, migrate from Figma, or lock into Framer hosting—silent on the fears that matter.

    What's Wrong

  • No mention of lock-in, data ownership, or export; silent on whether you can use other hosts or tools.
  • No security or privacy statement above fold; no mention of how AI doesn't spy or hallucinate content.

    • 7/10

    Visual hierarchy

    Hierarchy is clean: headline → CTAs → hero video → feature cards stacked vertically. Eye moves logically, but duplicate CTAs break the flow.

    What You Got Right

  • Hero text is large and prominent; feature cards below use consistent spacing.
  • Whitespace between sections is generous and readable.

    • What's Wrong

  • Two identical 'Get started' buttons in hero compete for attention.
  • 'New: Skills' badge in hero nav is unclear—draws eye away from primary CTA.

    • 6/10

    Mobile rendering

    Responsive breakpoints exist (mobile, tablet, desktop) but content isn't visibly optimized for tap—buttons small, CTAs may be hard to hit on small screens.

    What You Got Right

  • Breakpoints defined (mobile, tablet, desktop).
  • Images load with srcset for responsive rendering.

    • What's Wrong

  • Duplicate CTAs aren't obviously stacked or hidden on mobile; may create accidental taps.
  • Deep feature stacks (Agents, CMS, Code) may scroll endlessly on mobile without clear section anchors.

    • 6/10

    Page speed signals

    Images are lazy-loaded with srcset and preload attributes, which is good, but lots of large video assets and duplicate sections suggest bloat.

    What You Got Right

  • Images use 'loading=lazy' and 'decoding=async'.
  • Responsive image srcsets reduce oversize downloads.

    • What's Wrong

  • Multiple video elements with no poster image or preload strategy may delay interactivity.
  • Three repeated footer sections and duplicate hero content suggest unoptimized markup.

    • 5/10

    Form and CTA friction

    Primary CTA is 'Get started for free'—no form gate, good—but there's a hidden textarea in the footer ('Add follow up...') that confuses the flow.

    What You Got Right

  • 'Get started free' doesn't require email upfront.

    • What's Wrong

  • A textarea form at the bottom labeled 'Add follow up...' is cryptic and appears to require interaction.
  • Secondary CTA ('Sign up') appears in nav—unclear if it's different from 'Get started.'

    • 1/10

    Pricing clarity

    Pricing is completely hidden. Goblin sees 'Get started for free' but no pricing page linked, no tier names, no limits on free plan, nothing.

    What's Wrong

  • No pricing visible above fold or linked in hero; only a 'Pricing' nav link buried at the bottom.
  • No mention of free plan limits, paid tiers, or costs—opacity that kills trust.

    • Priority Fixes

  • Unhide pricing. Add a clear pricing link in nav and/or show tier names and cost in a small callout below hero CTA. Visitors won't convert if they don't know what they're paying.
  • Replace duplicate CTAs with one primary 'Get started free' button and clearly state what the free plan includes. Multiple identical buttons confuse users and lower conversion.
  • Replace vague value prop ('design agent for every step') with concrete outcome: 'Ship production sites 60% faster' or 'AI handles layouts, you stay in control.' Test with users to validate the number.

    • Things Goblin Respected

  • Responsive image loading with srcset and lazy loading prevents bloat.
  • Named customer logos (Miro, Perplexity, Zapier, Mixpanel) visible far down—proof exists, just buried.
  • Clean white space and logical section stacking make it easy to scroll and scan features.