PageGoblin PageGoblin

The Hoard / B2B SaaS

vercel.com landing page review.

Goblin scored vercel.com 3.9/10 across twelve conversion dimensions on 30 Sep, 2026.

Goblin's Score

3.9

Out Of 10

"Vercel's homepage is a maze of abstraction dressed up as vision—Goblin sees the infrastructure, not the value proposition."

vercel.com

/

30 Sep, 2026

Full Report

3/10

Hero clarity

Goblin finds 'Agentic Infrastructure' as a headline and then three competing value props (For coding agents / To ship apps and agents / Automated by agents) that blur rather than clarify.

What's Wrong

  • Main headline 'Agentic Infrastructure' tells Goblin what Vercel is, not what it does or who it's for.
  • Three separate subheadlines under nav fragment the story—"for coding agents," "to ship apps and agents," "automated by agents"—no clear winner.

    • 6/10

    CTA prominence

    Two CTAs above fold—'Deploy now' and 'Talk to sales'—are clear and visible, but Goblin counts at least five other CTAs jostling for attention (Get ticket, Log In, Sign Up, Ask AI, Dashboard).

    What You Got Right

  • Primary CTAs 'Deploy now' and 'Talk to sales' are visually distinct and clickable.

    • What's Wrong

  • Header nav adds Log In, Sign Up, Ask AI, Dashboard—competing signals confuse visitor intent.
  • Ship 26 ticket promo above hero divides focus before the main pitch.

    • 2/10

    Value prop specificity

    Goblin reads 'Agentic Infrastructure' and gets no benefit, no number, no outcome—just a category name.

    What's Wrong

  • No quantified outcome: no 'deploy in X minutes,' no 'scale to Y users,' no 'reduce Z latency.'
  • Subheadlines repeat category language ('agents,' 'agents,' 'agents') without saying why an engineer would pick Vercel over AWS Lambda or Hugging Face.

    • 4/10

    Trust signals

    Goblin sees named customers (Notion, Zapier, Mintlify) but only in secondary sections after the hero, and no logos, user counts, or uptime metrics above fold.

    What You Got Right

  • Three real customer names appear mid-page with context: 'Notion powers millions of agent conversations daily,' 'Zapier serves 100+ million monthly visits,' 'Mintlify powers docs for 20,000 companies.'

    • What's Wrong

  • Trust signals buried 3+ sections down, not visible until after hero and feature navs.
  • No customer logos, no % uptime, no security badges (SOC 2, ISO, etc.) visible above fold.

    • 2/10

    Copy concreteness

    Goblin reads 'Build agents on infrastructure that thinks like them' and 'Ship apps that scale from zero to millions instantly' and finds poetry but no specifics.

    What's Wrong

  • Section headlines are metaphorical fluff: 'Build agents on infrastructure that thinks like them,' 'Host platforms that serve every customer'—no concrete features, specs, or outcomes.
  • Feature lists are bare labels: 'Durable Orchestration,' 'Fluid Compute,' 'AI Model Gateway'—no explanation of what they do, why they matter, or when to use them.

    • 5/10

    Social proof depth

    Goblin finds three named customers with quantified outcomes, but no person names, no testimonials, no case studies, and no logos displayed.

    What You Got Right

  • Customer claims are specific and quantified: 'Notion powers millions of agent conversations daily,' 'Zapier serves over 100 million monthly website visits,' 'Mintlify powers documentation for over 20,000 companies.'

    • What's Wrong

  • No person attribution (no CTO, VP, Founder testimonial with name and title).
  • No customer logos visible; no case studies or demo videos linked.

    • 1/10

    Objection handling

    Goblin sees zero addressing of common buyer fears: no pricing, no lock-in clarification, no migration path, no SLA or uptime guarantee.

    What's Wrong

  • No pricing visible anywhere; 'Get a Demo' and 'Talk to sales' suggest custom pricing with hidden costs.
  • No mention of agent onboarding friction, data portability, lock-in concerns, or compliance/security for regulated industries.

    • 5/10

    Visual hierarchy

    Goblin sees images and layout blocks but no clear hierarchy: hero headline competes with nav, then three equally-weighted feature sections blur together.

    What You Got Right

  • Large hero images and section spacing create some visual breathing room.

    • What's Wrong

  • Nav menu is full-width and dense, pulling focus from hero headline and subheadline.
  • Three product sections (Build agents, Ship apps, Host platforms) have identical treatment—same h2 size, same image+text layout—no visual priority.

    • 6/10

    Mobile rendering

    Goblin sees responsive image srcsets and a mobile nav toggle, but cannot verify tap targets, text readability, or form usability without rendering.

    What You Got Right

  • Images include srcsets for multiple resolutions and responsive sizes attributes, suggesting optimization effort.

    • What's Wrong

  • Mobile nav collapses into details/summary elements—usability depends on rendering, but structure suggests possible tap-target issues.
  • No clear indication of button sizes or spacing; CTA text may be cramped on small screens.

    • 7/10

    Page speed signals

    Goblin sees lazy loading, image optimisation (Next.js image component with srcsets), and deferred script loading, but cannot measure Core Web Vitals.

    What You Got Right

  • Images use loading='lazy' and Next.js optimised image component with srcsets and size hints.
  • JS-heavy nav menus are marked inert, suggesting deferred interactivity.

    • What's Wrong

  • Multiple image variants (mobile + desktop) loaded conditionally, which is good, but no indication of format (WebP vs JPEG) or compression level.
  • No <link rel='preconnect'> or <link rel='dns-prefetch'> visible for third-party services (Vercel's own CDN calls, analytics, etc.).

    • 6/10

    Form and CTA friction

    Goblin finds two pathways—'Deploy now' (likely takes you to signup or dashboard) and 'Talk to sales' (contact form)—but no inline form visible, no checkout gate, no email gate.

    What You Got Right

  • Primary CTA 'Deploy now' appears to be a direct link (to /signup), not a form gate—low friction for free tier adoption.

    • What's Wrong

  • 'Talk to sales' suggests a sales call requirement for enterprise info, which delays self-serve discovery.
  • No transparent pricing or free tier limits visible on homepage—requires signup to understand cost.

    • 0/10

    Pricing clarity

    Goblin finds zero pricing on this page—no tiers, no per-unit cost, no free tier, no 'starting at $X' anchor.

    What's Wrong

  • No pricing visible anywhere on the homepage. Pricing link exists in nav, but visitor must click through to discover cost.
  • No mention of free tier, pay-per-use model, or pricing triggers; forces signup or demo booking to understand investment.

    • Priority Fixes

  • Replace vague headline 'Agentic Infrastructure' with a concrete benefit-driven headline that names who it's for and what outcome they get (e.g., 'Deploy agents to production in minutes, not weeks').
  • Surface pricing on the homepage or add a transparent free tier + starting price anchor to reduce signup friction and trust concerns.
  • Move customer proof (Notion, Zapier, Mintlify logos and quote numbers) above the fold, and add one named person testimonial (name, title, company) to build credibility before the feature deep-dive.

    • Things Goblin Respected

  • Named customer outcomes are specific and quantified (millions of conversations, 100M+ visits, 20K companies)—Goblin appreciates precision.
  • Image optimisation via Next.js srcsets and lazy loading shows engineering discipline.
  • Primary CTAs ('Deploy now,' 'Talk to sales') are visually distinct and placed above fold, reducing discovery friction.