PageGoblin PageGoblin

The Hoard / B2B SaaS

billable.io landing page review.

Goblin scored billable.io 7.8/10 across twelve conversion dimensions on 29 Sep, 2026.

Goblin's Score

7.8

Out Of 10

"Billable knows what it is and who it's for — clear, specific, honest pricing, real testimonials with names and titles, and a workflow that actually matches how solopreneurs work."

billable.io

/

29 Sep, 2026

Full Report

8/10

Hero clarity

Headline 'Run the money side of your solo business' nails the outcome in five seconds, subheadline names the audience and lists three concrete capabilities.

What You Got Right

  • Headline is outcome-focused, not feature-focused; subheadline explicitly names solopreneurs and lists send quotes, track time, manage clients, projects, contractors, and finances.

    • What's Wrong

  • No visual indication in the hero text that there's a free tier until you scroll to the form; buried behind the tagline.

    • 9/10

    CTA prominence

    Single, clear CTA 'Get started free' in the email form above fold, repeated in the nav, unambiguous label.

    What You Got Right

  • One primary CTA in the hero form with clear label; no competing CTAs above fold; email capture is frictionless.

    • 8/10

    Value prop specificity

    Value prop names concrete outcomes: send quotes, track time, manage clients and projects, and keep on top of finances — all in one place.

    What You Got Right

  • Subheadline lists five distinct capabilities instead of vague promises like 'streamline' or 'simplify'.

    • What's Wrong

  • No specific number or metric in the hero (e.g., 'invoice 50+ clients in a month' or 'save 10 hours/week'); leaves the scale ambiguous.

    • 7/10

    Trust signals

    Two named testimonials with titles appear within one scroll, but no logos, user counts, or other quantified proof above fold.

    What You Got Right

  • Named testimonials (Megha D., Priti K.) with job titles (Freelance UI/UX Designer, Web Developer) visible in the 'Loved by solo businesses' section.

    • What's Wrong

  • No logos, user count, or security badges above fold.
  • Testimonials appear below the Features section, not immediately after hero.

    • 8/10

    Copy concreteness

    Feature copy names specifics: 'Send quotes clients can accept — then turn an accepted quote into an invoice in a single click,' 'Track the people you work with, assign them to projects and record what you've paid out.'

    What You Got Right

  • Feature descriptions consistently use action verbs and concrete outcomes (e.g., 'Turn tracked work into an invoice,' 'Snap a photo of a receipt, log it in seconds').

    • What's Wrong

  • Some descriptions still feel generic (e.g., 'Keep contracts, briefs and receipts with the work they belong to').

    • 6/10

    Social proof depth

    Two named testimonials with job titles, but no company names, logos, or user counts; feels thin for a freemium product.

    What You Got Right

  • Each testimonial includes a name, a professional title, and a specific quote about the product's ease of use.

    • What's Wrong

  • Only two testimonials visible on the page; no company names or industry context.
  • No logos, user counts (e.g., '5,000+ solopreneurs'), or case studies with measurable outcomes.

    • 8/10

    Objection handling

    FAQ section addresses cost, free tier limits, cancellation, data safety, and feature overlap directly; pricing is transparent and tied to a concrete limit (1 active project free).

    What You Got Right

  • FAQ explicitly covers common fears: cost, free-to-paid boundary, cancellation, data ownership, and currency support; pricing section is visible and honest.

    • What's Wrong

  • No mention of migration support or how to move invoices/data from competitors; no comparison against Harvest, FreshBooks, etc., on the main page (only in `/compare`).

    • 7/10

    Visual hierarchy

    Eye moves from headline to form to pricing; feature sections are clearly grouped in steps; but the layout is dense and relies heavily on text weight rather than whitespace.

    What You Got Right

  • Three-step workflow (Line up the work, Do the work, Get paid) creates a clear mental model; h1 → h2 → h3 hierarchy is present.

    • What's Wrong

  • No obvious visual breaks or whitespace between sections; all feature cards look the same weight.
  • Dashboard screenshots take up significant space but lack labels or callouts to guide the eye.

    • 8/10

    Mobile rendering

    Mobile screenshot is included in the hero; form is responsive; nav collapses to hamburger; text is readable on small screens.

    What You Got Right

  • Email form input and button are visible and tappable on mobile; nav is collapsible; body text is appropriately sized.

    • What's Wrong

  • Feature card links may be cramped on small screens due to dense grid layout.

    • 7/10

    Page speed signals

    Images are present and lazy-loaded; screenshots use eager loading for hero (correct); no visible third-party scripts beyond analytics (which is stripped).

    What You Got Right

  • Demo screenshots load eagerly above fold; remaining images use lazy loading; Astro framework suggests static generation and minimal JS.

    • What's Wrong

  • Cannot assess script weight from HTML alone, but form may trigger network calls on submit.

    • 9/10

    Form and CTA friction

    Email form is two fields (label + input + button), no credit card gate, no signup walls, no redirects visible.

    What You Got Right

  • Single email input with 'Get started free' button; no password, no credit card, no login required to access the free tier.

    • 9/10

    Pricing clarity

    Pricing is explicit: Free (up to 1 active project), $9/month or $90/year (no tiers, no seats, no add-ons); toggle for monthly vs. yearly is visible.

    What You Got Right

  • Both tiers are named, priced, and justified; pricing section includes a list of what's included in both; yearly discount is quantified (save $18 a year).

    • Priority Fixes

  • Add named logos or user-count proof (e.g., '2,000+ solopreneurs use Billable') above the fold to strengthen trust.
  • Include a specific metric or outcome in the hero (e.g., 'Bill your time in seconds, get paid in days') to anchor the value prop.
  • Expand social proof from 2 to at least 4–5 testimonials with company context, or add a case study showing time saved or money recovered.

    • Things Goblin Respected

  • Pricing is explicit, quantified, and honest—no per-seat nonsense, no hidden tiers, no paywalls to see the cost.
  • The three-step workflow (Line up → Do → Get paid) matches how solopreneurs actually work, not how accountants organize tax software.
  • FAQ addresses the real questions solopreneurs ask, including data ownership, cancellation, and the free-to-paid boundary.